Are you familiar with the Diocese of Orlando policy that applies to all diocesan parishes, schools and entities about how to manage media requests for interviews and how to contact the media for news coverage?
The policy is called “Use of Media and Request for Information from Media” and is found on the Diocesan Intranet.
Below are two main points from the policy that each parish, school and entity is expected to follow. For any questions or additional information, please contact Teresa Peterson at 407-246-4811 or email@example.com.
IV. REQUEST FROM SECULAR MEDIA FOR INFORMATION OR INTERVIEWS
A. Diocesan/parish personnel are to report all media calls to the Office of Communication immediately upon receipt and before answering any questions from the reporter. Provide the reporter’s name, media outlet and telephone number, inquire about the reporter’s deadline, the subject of the story and tell him/her that a representative of the Office of Communication will return the call promptly.
Alternatively, the reporter may be referred directly to the Office of Communication and contact information included above be provided to the reporter.
In order for the Office of Communication to return media calls and meet their deadlines, it is imperative that the notice to the Office of Communication is made immediately. If the reporter makes contact by way of a voice mail message, the voice mail may be forwarded to the Office of Communication. It is critical that all media calls be addressed on the same day they were received, if at all possible, so Diocesan/parish personnel are asked to verify that the Office of Communication receives voice mail or other information forwarded to the Office related to a media inquiry.
B. Diocesan/parish personnel will not contact reporters or news outlets to initiate or suggest a story.